Perfectly cooked beef MUST have mouthwatering bark that enhances--without overpowering--those beefy natural flavors. Non-negotiable. On that note, BEEF CAKE was born for cooks of all levels looking to prepare beef like a pro's pro.
What makes BEEF CAKE so special? This isn’t your typical beef rub, this is an all-natural blend crafted to bring out a symphony of unique flavor layers not often found in more mundane beef rubs. Coffee, pungent premium pepper and thoughtfully paired coarse ground herbs & aromatics make for a “WOW” bite every time.
And as pros know, the key to juicy beef with deliciously crusty bark is dry brining--salting & resting meat in the fridge before cooking (up to 48 hrs).
So that's why BEEF CAKE was crafted low in sodium-to allow for dry brining. After brining, generously apply our rub & cook for elite results! If you don't have time to brine, just remember to lightly salt to taste.
Makes magnificent steaks, burgers, beef ribs, meatloaf, roasts, pastrami, pit beef, meatballs, great on veggies, on and on.
TO USE: Lightly coat your favorite cut of beef with your preferred cooking oil; then apply a generous coat of Beef Cake on all sides. Cooking times & temps vary based on the cut of beef, preparation & desired doneness.